Looking Professional graphic designed display at a Trade Show – Is there an easy way

This may sound easy enough but a poorly put together exhibit will leave potential customers passing your stand over. As with any sales, you only have a small window of time to get the consumers attention; usually only a few seconds. It is essential, since you have put so much time into the research and development of your product or service that you put a little time into presenting it.

The first rule is to look professional. A metal-legged table that can be purchased at the local super mart may not be the way to go. Trade shows and exhibitions are highly competitive. Each year, the advanced tradesman will have newest trends and the best cutting-edge technology at their displays. The consumer will stop at the booths that look appealing and feel professional. Portable displays and exhibition stands are even easier to carry, set-up and break down then anything that can be purchased at a local mart. They are easy to assemble, have clean and sleek designs, and are just as easy to pack up.

One must think about every aspect of their display and ease of use for the potential customer. A literature stand is far more effective then having brochures lying on the table. It provides easier access to the consumer as well as prevents them from getting mixed up. Having the brochures on literature stands rather then laid on a table also creates the illusion that you have more styles, colors, services or products.

All of the displays designed for trade shows and exhibitions are compact, lightweight, and highly portable. Most will fit in the trunk of your car and will only require one person to carry them. The end result, when using proper displays, will be a more attractive and professional look, and will also take the difficulty and guess work out of equation for the person working the booth.